Georgia Syro
Georgia Syro
Virgin Red Loyalty Platform
Virgin Red Loyalty Platform
Redesign of filtering capabilities to make it accessible and easier for members to discover and engage with Virgin Points
Client
Virgin Red
Virgin Red
Virgin Red
Role
Role
Role
Senior Product Designer
Senior Product Designer
Senior Product Designer
When
When
When
2025
2025
2025
Team
Team
Team
Product Management
Development
Objective
To improve discoverability and engagement on the Earn and Rewards pages by redesigning the Category Filter. The goal was to make it easier for members to find ways to earn and redeem Virgin Points, supporting the “Make Value Easy to Find” engagement pillar.
Objective
To improve discoverability and engagement on the Earn and Rewards pages by redesigning the Category Filter. The goal was to make it easier for members to find ways to earn and redeem Virgin Points, supporting the “Make Value Easy to Find” engagement pillar.
Objective
To improve discoverability and engagement on the Earn and Rewards pages by redesigning the Category Filter. The goal was to make it easier for members to find ways to earn and redeem Virgin Points, supporting the “Make Value Easy to Find” engagement pillar.
Objective
To improve discoverability and engagement on the Earn and Rewards pages by redesigning the Category Filter. The goal was to make it easier for members to find ways to earn and redeem Virgin Points, supporting the “Make Value Easy to Find” engagement pillar.
Role
Investigated existing design issues using data, Hotjar analytics, and previous research to inform design solution. Accessibility champion - designed and tested new filter functionality with a focus on usability and accessibility. Delivered the refreshed Category Filter across web and mobile-friendly experiences.
Role
Investigated existing design issues using data, Hotjar analytics, and previous research to inform design solution. Accessibility champion - designed and tested new filter functionality with a focus on usability and accessibility. Delivered the refreshed Category Filter across web and mobile-friendly experiences.
Role
Investigated existing design issues using data, Hotjar analytics, and previous research to inform design solution. Accessibility champion - designed and tested new filter functionality with a focus on usability and accessibility. Delivered the refreshed Category Filter across web and mobile-friendly experiences.
Role
Investigated existing design issues using data, Hotjar analytics, and previous research to inform design solution. Accessibility champion - designed and tested new filter functionality with a focus on usability and accessibility. Delivered the refreshed Category Filter across web and mobile-friendly experiences.
Impact
Improved filter interaction from 9.3% to 44.8%, directly improving customer engagement. Delivered improvements including streamlined filtering, “sort by latest” option, WCAG 2.2 AA accessibility compliance, and enhanced tracking for insights.
Impact
Improved filter interaction from 9.3% to 44.8%, directly improving customer engagement. Delivered improvements including streamlined filtering, “sort by latest” option, WCAG 2.2 AA accessibility compliance, and enhanced tracking for insights.
Impact
Improved filter interaction from 9.3% to 44.8%, directly improving customer engagement. Delivered improvements including streamlined filtering, “sort by latest” option, WCAG 2.2 AA accessibility compliance, and enhanced tracking for insights.
Impact
Improved filter interaction from 9.3% to 44.8%, directly improving customer engagement. Delivered improvements including streamlined filtering, “sort by latest” option, WCAG 2.2 AA accessibility compliance, and enhanced tracking for insights.